Why the shift is happening now
In 2024, the average UK household spends more than 1.5 hours a day on mobile games. That figure eclipses the time spent watching linear TV, and it is growing at 8 % annually. nine win.
Nine Win
In 2024, the average UK household spends more than 1.5 hours a day on mobile games. That figure eclipses the time spent watching linear TV, and it is growing at 8 % annually. nine win.